The Scope

Client: College

Project Type: Logo Animation

Software: After Effects , Illustrator

Compentencies: Animation, Visual Style, Audio

The Challenge

In this project, my task was to choose a well-established (25+ year-old) Hawaii-based local brand and animated their logo. The animation must reflect the brand's identity, remain true to its heritage, and enhance its visual storytelling.

The Solution

To keep the logo sharp and clear for animation, I recreated it in Adobe Illustrator since the original was too pixelated. I manually redrew the logo and used Auto Trace on the business name to turn it into editable vector paths. This let me create a 3D effect for the text.