Jackie Choy

I've always loved being a massage therapist and cosmetologist, but when I encountered web design, front-end development, and graphic design, something just clicked—my and my mind lit up in a way I never expected.

I updated my massage practice by redesigning the website and brand—logo, print materials, and imagery. I used feedback to improve the design and make it more personal. I simplified the site, revised my illustrations, and refined the logo to better reflect who I am.

I immersed myself in each story and made word maps to find central themes and influences. Working in a minimalist style, I chose real objects to symbolically represent each narrative and photographed them with thoughtful lighting and mood. Finally, I composed the layouts, printed them, and captured all three together to ensure a unified visual language as a trilogy.

I redesigned a logo for Fancy Fresh Food Shop, focusing on both the creative process and final result. The mark had to be memorable, versatile, and suited to the brand. With a long name to fit in, I drew inspiration from items in the shop—like blenders, fruits, and vegetables—to create a clean, modern logo.