Branding & Web Design

Jackie Massage
Therapeutic Relaxation

JKC Wellness

I recently completed a comprehensive rebrand for JKC Wellness, my private studio specializing in massage, cupping, waxing, and energy work. From the new logo and color palette to typography and website design, every element was reimagined to create a cohesive identity. The goal was to build a brand that balances professional excellence with a warm, inviting atmosphere that authentically reflects my approach to holistic care.

Client: JKC Wellness

Project Type: Web Design, Brand Identity, Print Design, Mobile App

Competencies: Photography, Typography, Layout, Illustrations

Software: Illustrator, Photoshop, CapCut, Figma

brand strategy

I was inspired by the many massage and anatomy apps available, but quickly noticed a common problem: users often had to switch between multiple separate apps just to learn anatomy and follow massage guidance. This made finding information confusing and interrupted the flow of self-care. The real challenge was how to bring all of these helpful tools together in a way that felt seamless and easy to use.

Brand Assets

Logo

type & color

custom illustrations

website design

moblie app design

brand execution

print collateral

brochure

image of JKC Wellness' gift certificat, menu, oracle cards

Gift Certificate booklet with Business Card and Price List, 4 fold Menu, & Oracle Cards


image of JKC Wellness' gift certificat, menu, oracle cards

Gift Certificate booklet with Business Card and Price List


Gift Certificate booklet with Business Card and Price List


image of JKC Wellness' businss cards

Gift Certificate booklet with Business Card and Price List


packaging

image of JKC Wellness' businss cards

Gift Certificate booklet with Business Card and Price List

digital application

site map

image of JKC Wellness' businss cards

wireframes

Home Page — See various videos, get an Assessment, & navigate through the app
Technique Page — A guide to massage methods for various parts of the body
Anatomy Page — Learn about the muscular and skeletal anatomy related to massage techniques
Home Page
Technique Page
Anatomy Page

Both lo-fi and hi-fi wireframes to shape the app's design. Lo-fi helped us sketch ideas and layout quickly, while hi-fi brought the design to life with more detail. This two-stage process reflects JKC Wellness's focus on thoughtful, user-centered design that feels clear and supportive.

mobile app design

Branding & Assets

app brand and Assets app brand and Assets

While it's a new extension of JKC Wellness, it reflects the brand's core identity of clear, supportive care. We wanted the app to feel as warm, approachable, and helpful as the in-person experience clients trust.

app flow chart

LoFi & HiFi wireframes

Buttons, Images, & Icons

The button design was influenced by certain illustrations and the offset background color used on JKC Wellness's website. The images and 2D model was found on Google.



Images found on Google

images of the muscular and skeletal anatomy

Icons found on Icons8

images of the muscular and skeletal anatomy

Customized Buttons

images of Customized icons

Buttons, images, and icons were designed to be clear, friendly, and easy to understand — supporting smooth interaction while reflecting JKC Wellnesss's warm, approachable style.

instant, easy-to-follow video & visual instructions for self-massage or massage for others

placeholder for video