Island Snow
Logo Animation
Scope
Client: College
Project Type: Logo Animation
Software: After Effects, Illustrator
Compentencies: Animation, Visual Style, Audio
Challenge
In this project, my task was to choose a well-established (25+ year-old) Hawaii-based local brand and animated their logo. The animation must reflect the brand's identity, remain true to its heritage, and enhance its visual storytelling.
Solution
To keep the logo sharp and clear for animation, I recreated it in Adobe Illustrator since the original was too pixelated. I manually redrew the logo and used Auto Trace on the business name to turn it into editable vector paths. This let me create a 3D effect for the text.
Storyboard
